What tired Microsoft reps really want from you

Happy Sunday!

About to run to a couple of muddy baseball games with my 9 year old.

A few thoughts from this week's SMC event in Dallas:

1/ Microsoft sellers are worn out, beaten down by micromanaging bosses and have sky-high quotas

2/ They have less time than ever to prospect...it's all being sucked up by process and admin work

3/ They want to work with a handful of trusted partners

4/ They are prioritizing partners who make their job easier and make them laugh

This should tell you a few things:

Be easy to do business with.

Show up on time.

Build business cases.

Create simple offers.

Be responsible.

Prospect FOR them.

Send an uber-customized DM to a key stakeholder.

Send an email with the rep on it, introducing yourself to a contact the MS rep knows (with their permission).

Introduce the rep to someone YOU KNOW in one of their accounts.

Do good work.

I love winning deals.

But I love when my clients receive the benefits I told them they would get, better.

So does your MS counterpart.

You have to influence delivery as part of sales - you just do. Do it.

Cut up a bit.

Have some fun with them.

Crack a joke.

Be interested in their personal life.

Talk about things other than work.

If this resonated, let me know.

And if you're not sure how to do these things - hit me up & let's talk.

Happy Co-Selling,

Matt Barron