Overlooked benefit of selling with Microsoft

Co-Sell Field Notes: Notes from a $68M Microsoft Services Seller

Hey there,

I wanted to share an overlooked effect of co-selling with Microsoft (click the tweet to read the full post):

Matt Barron @EmBeeThree closed a $142k deal yesterday for the 9-5, all through having a good relationship with the decision maker have worked with this person over the years while he worked at 2 different organizations he buys because he knows we'll do a good job this specific initiative is to help 8:1 PM • Dec 5, 2025 1 Retweets 6 Likes Read 2 replies

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Reps change accounts every year, so you keep your end client relationship (after Microsoft introduces you), and then if you do a good job, that Microsoft rep will bring you into their new accounts.

You keep growing if you do a good job.

Nice flywheel effect if you deliver well and maintain both client and Microsoft relationships.

I'm working with 3 clients right now, building out their co-sell motion with Microsoft, if your org would like to be the 4th, reply back and let's chat.

Happy Co-Selling!

Matt Barron