How I'm getting prospect meetings recently.

GM!

A tactic I'm using right now that's working to get client intros from MSFT and also organically for myself:

1. Find a MSFT rep that you're interest in working with.
2. Get their account list.
3. Review that account list and do some prioritization to make an educated guess on which accounts have a propensity to spend on IT consulting and Microsoft licenses & cloud spend.
4. Present that prioritization to the MSFT rep and get their feedback (they will give you the scoop on your prioritization and give you guidance on where to target)
5. Lean in on accounts where they are partner ready and ask for an introduction with a targeted offer (workshop, pilot, etc.)
6. Ghostwrite the intro email for them on those accounts.
7. For accounts where the MSFT rep thinks there's opportunity but they don't have a ton of relationships, add those accounts to a Linked In Sales Nav list. Then send connection requests to your typical ICP stakeholders and add them to a lead list.
8. Engage with the LI content of those ICP stakeholders with thoughtful comments.
9. DM ICP with an observation and an insight that could naturally lead to services you provide.
10. Get those meetings through MSFT and organically through your LI efforts.
11. Tell the MSFT rep about your progress and pull them into the conversation.

Happy Co-selling!

Matt Barron