my results from my first X ad

I recently used X Ads to promote a lead magnet I've had a lot of success with.

Here was the tweet I promoted:

Matt Barron @EmBeeThree Over HALF my email subs join on autopilot. The secret? My approach to ConvertKit's Creator Network. Want it? 1. Reply "email" 2. Retweet this post and I'll send it to you. 7:29 AM • Feb 25, 2024 9 Retweets 84 Likes Read 6 replies

​

Here are the stats from the promotion:

Now, here's the thing.

These stats aren't accurate, because I got 10-15 new followers and I know for sure that the engagements on this post were not all because I promoted this tweet.

Here's what I learned:

1. I did NOT get high quality engagement from the ad. There were a ton of spam, RT, and even some explicit accounts that liked and RT'd this post (which I don't like).
2. I had limited new followers and the quality of them, I'm not terribly confident with.
3. I spent $50 and I don't think it's worth it.

All in all, I think X Ads has a long way to go.

So if you're thinking about using X Ads to promote your content and create high quality engagement, I'd experiment with small amounts of money to see if it works better for you than I.

If you had a different experience with X Ads (preferably a positive one), I'd love to hear about it.

Also, on an unrelated topic, while I'm a HUGE fan of X and it'll continue to be my primary platform, I just started using Taplio and will be leveraging it to increase my engagement on LI.

Hope you have an awesome Saturday!

-Matt Barron

When you're ready, there's several ways I can help you:

1. Book a 1:1 Solopreneur Sales Acceleration Call with me.
2. ​Jumpstart your Solopreneur business in 20 minutes: Identify your unique solopreneur intellectual property and get 3 solo business ideas tailored to your experience, personality and skillsets.
3. ​Consistently add followers and find clients using XPro: Configure 𝕏Pro (free tool for 𝕏 Blue Subscribers) so that you consistently add followers and find clients using lists and keyword searches.
4. ​Accelerate your email list growth: Write tweets that get you email subs. Then write emails that get a 50%+ open rate. Discover how to leverage ConvertKit's Creator Network to expedite your email list growth.