crucial Justin Welsh Creator MBA insight
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I recently learned a crucial lesson from Justin Welsh's Creator MBA which will help you expedite the time to a semi-automated solo business. It's made all the pieces finally start to "click" together. It's easy to understand and but hard to consistently implement. You see...most people, including myself, put out content without it serving a specific goal (or varying goals that aren't connected to your email content). I'm not saying you have to be a robot and never have a personality on any of your content...I think that's one area where a lot of creators miss...never sprinkling in any personality and just recycling the same robotic content over and over. But your content needs to address the "problem unaware" and "problem aware" crowd on social media. Then here's the critical piece: Once they read this content, they should sign up for your email list where you go a layer deeper on specific topics on potential solutions...tied to your social media content. It's the natural flow of content to emails that address different stages of the buyer journey. Previously I was creating roughly the same format/type of content for both social media and emails and had a bit too much variation on topics....which I am now adjusting. Social media serves a specific purpose. Emails serve a specific purpose. Realize this and then connect them together to create an organized system. This may be something where you go "duh Matt!!" but I'd bet $50 that if you reviewed your social media content and your emails, you'd see a bit of a disconnect between the two. Do a quick check today. To your solopreneur success, Matt When you're ready, there's several ways I can help you:
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