building a solo business while having a 9-5


It's tough having a 9-5 and starting your solo business.

One of the recent DM convos I had was around:

  1. how do you start your solo business when your skillset doesn't necessarily "apply" in the solo world (think B2B sales)
  2. how do you build an audience without your employer getting upset

Two REALLY important things that I've thought a lot about and hear from others too.

Here's my thoughts on #1:

Use a mixture of your experience, skillsets and personality and apply it to a market that will pay for it.

It requires some introspection and thinking.

And most importantly, MAKE SURE YOU'RE INTERESTED in what you come up with.

My 9-5 is tech sales, so I spent a couple months building a course how to get into tech sales...all to realize that I'm not interested in helping people get into tech sales...I'm interested in helping people get Time Freedom through Solopreneurship.

Crap - time wasted.

So I scratched that, changed directions, and now have clients and sold digital products.

โ€‹To expedite this part of your journey, use my Solopreneur Foundation Accelerator here.โ€‹

Here's my thoughts on #2:

If I posted my X content on LinkedIn, I guarantee I'd triple my income.

However, my LinkedIn is crawling with my colleagues and current clients.

Even if I could do it, I'm not sure I would.

But that doesn't mean you can't post on LinkedIn and build a following.

So, what I'm doing is posting about things that are related to my 9-5 to help build my audience.

Once my solo income is at a level I'm comfortable with, I'll pull the plug on the 9-5 and start posting content associated with my solo business.

YOU are the niche...post about things you care about (I do care about my 9-5), you can use it to your advantage later.

That's all for today, I hope this helps.

-Matt Barron


When you're ready, there's several ways I can help you:

  1. Book a 1:1 Solopreneur Sales Acceleration Call with me.
  2. โ€‹Jumpstart your Solopreneur business in 20 minutes: Identify your unique solopreneur intellectual property and get 3 solo business ideas tailored to your experience, personality and skillsets.
  3. โ€‹Consistently add followers and find clients using XPro: Configure ๐•Pro (free tool for ๐• Blue Subscribers) so that you consistently add followers and find clients using lists and keyword searches.
  4. โ€‹Accelerate your email list growth: Write tweets that get you email subs. Then write emails that get a 50%+ open rate. Discover how to leverage ConvertKit's Creator Network to expedite your email list growth.

Subscribe to Matt Barron